Sundaes Why The session Volumes About Journal Join the list →
AboutChapter one of an ongoing record
a counter,
not a reading room

Sundaes exists to consolidate builders-in-public culture in Hong Kong — a culture that is thin here, not absent. We're the Hong Kong node of Socratica, and this is what we're actually trying to do.

Free · Volunteer-run · No label, no pitch, no fee

Waterloo 202230+ nodesToronto · San Francisco · Tokyo · Lagos · Barcelona · AucklandHong Kong 2026Waterloo 202230+ nodesToronto · San Francisco · Tokyo · Lagos · Barcelona · AucklandHong Kong 2026
01

What we're building

Not an event series — a habit, and a public record of it. Three layers, in the order we're building them.

The room A free, weekly, drop-in session where people do their own work side by side and show it at the end. It stays free and it stays uncommercial — the moment it feels like a funnel, the thing that makes it work is gone. Running now
Vol. I complete
The record Every session published — who was in the room, what they built. Private work made public, on the record, where the next person can find it. As it fills up it becomes the strongest argument we have that something is happening here. Building
One volume in
The scene Enough weeks of this and Hong Kong's builders stop being invisible to each other. A symposium once a term, a standing venue, and a room other cities in Asia can copy. The ambition
Not yet earned

We're deliberately not calling ourselves a startup or a social enterprise. We're a free, volunteer-run community project with a stated public mission — and with one session behind us, that's the honest description.

02

It started with one observation.

Socratica began in January 2022 at the University of Waterloo, founded on a simple idea: there are increasingly few low-stakes ways for people to make interest-aligned, values-aligned friends in real life.

The answer was a room. People bring whatever they are actually working on — an app, an essay, a business, a song, a thesis — and spend a few focused hours making progress side by side. Anyone who wants to demo at the end can. No pitch, no pressure, no fee.

It worked well enough to spread. Socratica is now a network of 30+ locally-run nodes. Each adapts the format; all hold the same values.

Sundaes is Hong Kong's. The name is a pun on Sunday and the ice cream — chosen partly to play off the LA node, Sundays.

Why Hong Kong needs it

The city is dense with talent and thin on the kind of third space where that talent bumps into itself.

Most people here build alone — at home, or in a café, with no reason to show anyone.

What exists is either expensive co-working or networking events with a pitch attached.

Nothing here is free, weekly, and low-stakes at the same time. That's the gap.

03

Who's doing this

Two of us, plus whoever shows up. Volunteer-run, no budget, no sponsor — for now. We'd rather say that plainly than pretend to be bigger than we are.

Brandon Ma
Founding lead

Started the node. Partnerships, planning, and the weekly rhythm.

Ashley Wang
Host

Runs the room on the day — intros, timing, demos, and the follow-ups.

One seat open
Head of marketing & brand

An executive seat on the founding team, owning how Sundaes looks and sounds to the city.

The role, in full

The third seat on the founding team: owning how Sundaes looks, sounds and feels to the city, and building the team that carries it. You'd define the brand, run the marketing team, and sit in core planning as a decision-maker.

Unpaid and entrepreneurial — we won't quote you weekly hours. Two things are fixed: the weekly core team call, and hosting sessions.

How we work

A weekly core team call, where the project gets steered.

Every core member hosts sessions. No exceptions — you can't run a room you never stand in.

Decisions are made by the people who show up.

04

What we need

Sundaes is free to attend and free to run, which means it runs on borrowed rooms and goodwill. Three things would change what's possible — and none of them is money for us.

A recurring venue Sunday mornings, 10:30 to 13:00, twenty to thirty people. We bring everything else — hosts, timer, snacks, signage — and leave it as we found it. A fixed room is the single biggest unlock: it solves attendance, planning and consistency in one move. Cafés · Studios
Co-working · Galleries
A sponsor who wants to be useful, not visible Snacks, printing, name tags, the occasional projector. Small money, real effect. In exchange you get your name in the record and a standing invitation — not a logo wall and a speaking slot. Modest, recurring
Named in every volume
A university partner HKU hosted Vol. I and it worked. A standing partnership gives us a room, and gives students a low-stakes way into a scene most of them can't currently see. We'll run it, document it, and share the record. Departments · Societies
Innovation offices
Talk to us sundaeshk@gmail.com

Come and sit in the room. It explains itself faster than we can.

Sundaes — the Hong Kong node of Socratica Instagram · Socratica.info · sundaeshk@gmail.com
Printed in two inks One scoop of work at a time